Alexander Saliba

• Developed a custom Unix shell (C) and a single-threaded HTTP web server (C++) utilising I/O multiplexing (epoll) and low-level memory management to efficiently handle thousands of simultaneous connections.

• Led frontend development for a containerised multi-service web platform (TypeScript) using Docker, bridging the gap between low-level system design and modern web solutions.

• AWS Certified Cloud Practitioner focused on architecting cloud-native solutions and CI/CD automated pipelines; currently advancing toward the Solutions Architect Associate certification.

• Semetis is a Belgian market leading agency in Digital Advertising & Business Intelligence, part of Omnicom Media Group (BBDO, TBWA, DDB, OMD, PHD, Semetis) servicing renowned brands such as Ikea, AXA, Toyota, Colruyt Group, Orange.

• Managed an aggregate monthly ad spend exceeding €100,000 across ad platforms (Google, Meta, LinkedIn, Pinterest, TikTok, Programmatic) applying data-driven methodologies to optimize ROI for clients.
• Contributed to strategic planning for yearly budgets of over €300,000, including the management of €30,000/month "always-on" campaigns, developing comprehensive media plans and technical reports based on deep-dive data analysis.

• Utilized Business Intelligence & Analytics tools to build automated Performance Dashboards to monitor online user behavior and provide strategic advice driving business growth for market-leading brands.

• Founded a commercial agency specialising in sports-event partnerships for global brands like Atlético de Madrid.

• Acted as Technical Product Lead for a Ruby-on-Rails marketplace platform, translating business logic into architectural specifications, orchestrating Agile/Scrum workflows for external engineering teams to ensure high-quality feature delivery.

• Developed custom Google Apps Scripts utilising RESTful APIs to parse Gmail data into a centralised CRM; Architected automated lead qualification pipelines using HubSpot, Monday, and Brevo to streamline repetitive sales processes.

• Managed WordPress infrastructure and technical SEO including caching strategies, CDNs, DNS, security and MySQL databases to achieve top of page search engine rankings for competitive business critical keywords.

• Ectosense NV is a medical technology start-up acquired by ResMed, a world leader in Sleep Health.

• Executed rigorous quality assurance (QA) testing of NightOwl® medical sensors, utilising software such as JIRA to track defects and ensure 100% hardware reliability and ISO compliance prior to global distribution.

Focus: C, C++, C# (.NET), TypeScript, NodeJS, Tailwind CSS, Systems Architecture, Algorithms, Data Structures, Docker, Networking, Cloud Computing, AWS, Git, Object-Oriented Programming (OOP)

Graduated Magna Cum Laude.

Focus: HTML, CSS, Bootstrap, JavaScript, SQL, Git, GitHub, Heroku, RESTful APIs, Ruby-on-Rails

Graduated Cum Laude.