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Streamlined and automated email communications and the processing of third-party form submissions into Salesforce Sales Cloud, enhancing data integrity and reducing manual handling.
Defined developer seniority levels through a structured matrix of hard and soft skills and provided tailored learning paths to support professional growth and role advancement.
Reduced cost-to-market for recurring events by automating event-related communications with Salesforce Sales Cloud as the central control hub.
Enabled website content to be dynamically integrated into Salesforce Marketing Cloud emails through automated data retrieval and transformation.
Enabled third-party tools to trigger personalized, multilingual transactional emails via Salesforce Marketing Cloud, using a scalable middleware approach.
Developed and implemented comprehensive digital marketing strategies for clients.