Patrick Verstraeten

- Partner with Head of Lecot Digital to translate a game changing digital commercial business model into a company transformation & implementation roadmap that includes ‘brick & mortar’ process sensitivities and IT landscape related challenges;
- Business process mapping: consulting business division stakeholders (PM, Data, SC, LOG, CS, CIO, CFO, PMO, CEO, …) to establish newly agreed and adopted processes that are described and documented (BPM handbook for Lecot.shop);
- Lecot.shop project breakdown into 7 major cross functional workstreams and project workgroups while monitoring and managing change, interdependencies, issues, risks, and decision making;
- MVP scoping Lecot.shop with a longer term objective in mind, tendering and managing a successful development sprint planning (internal & external stakeholders) towards go-live;
- Driving the product, inventory & order data mapping: front-end application layer vs backend ERP application through BOOMI interfacing;
- Initiate a long term digital program management framework approach that supports the Lecot 2025 Visio strategy;

- Install and roll-out a global B2C COVID19 travel testing booking and registration platform and integration of the UX in marketing campaign activity;
- Build the foundations of, and create internal awareness for a Eurofins B2C eCommerce presence (EmpowerDX);
- Business process mapping – taking processes from As-Is – To Be;
- Translate digital marketing strategy to a concrete technology transformation & change roadmap (Work & project management, Social media framework, Umbraco Content management + eCommerce capability, Demand gen & lead gen) for Safer@Work;
- Translate business requirements into user requirements particularly exercising judgement on simplifying business complexity;
- Proactively communicate and collaborate with internal customers under the coordination of the Business Project Manager to analyse information needs, functional requirements and deliver relevant artefacts;
- As Head of Digital Marketing ad interim, lead a project-based group of in-country marketing team members with integrated digital marketing activity;

- Digital operations subject matter expert: program management office of the technology roadmap (LEAN and Agile), optimize global content teams operational processes in close collaboration with the digital content operations team lead;
- EMMA project (TMS for Hotels): content integration and content distribution workstream – initiate and drive change management for business process improvements and enterprise data flows (in collaboration with VP RevOps);
- Global advisor to all RHG content teams regarding CMS best practices. First point of contact for all business units regarding technical capabilities and change requests;
- Content Architecture Lead: be the single point of contact, globally for all digital content marketing integration and content distribution projects;
- Identify content marketing automation opportunities (i.e.: in the field of ecommerce, CRM, ..). Collaborate with central, regional, and local stakeholders to plan and execute marketing automation programs and customer journeys;
- Gatekeeper of RHG IT and partner support processes & procedures to insure monitoring and resolution of all content integration incidents. Identify SLA requirements and establish KPIs for different business stakeholders and partners;

- Delivery of best in class, mobile first website and APP that consolidated 8 single brand websites to one comprehensive and user-friendly content and booking platform (on time – 16 months, and within budget limitations) ;
- Intra-muros collaboration & transformation alignment activity with key Global business stakeholders (at VP-level) such as Theatres, Brand, Revops, RevGen, Responsible business, Marketing (CSO & ASO), PR, RHG IT, etc.;
- Content Marketing business requirements definition and clarification process (wireframing, design & content data model reviews, CMS & DAM architecture);
- Program management and steering of 5 Local Content Operations teams to recognise and adopt harmonized content data models and content guidelines (for property and mall level) + technology partners: T-Systems/VAMOSA for content scraping and SDL import formatting, Ernst & Young, Barcelona for SDL CMS architecture implementation, RHG IT for platform & technology support processes, Translations.com (TDC) for translation workflow integration, ICEPortal for image/video integration;
- Project management of an agile content migration process and plan that was built on the back of scheduled development cycles/sprints;
- Content data model alignment between SDL CMS and RHG Central Reservation System for (GRT) room inventory to guarantee booking funnel availability;

- Establish a new momentum in group marketing activity built around the implementation of a digital first business case and an integrated on and offline marketing strategy (incl. corporate website, blog platform, e-commerce & partnerships, social media monitoring & engagement, campaign management roadmap, events, printed collateral, PR, advertising/AdWords, etc.);
- Brand activation & Sales enablement;
- Measure, analyse and improve KPI/ROI;
- Marketing and Opex budget: 132.000 €;
- Implement the next generation TforG Business Intelligence platform bringing together core products and customer collaboration in a user-friendly and performant online customer environment – Wildstream & Expert network supplier management (Capex investment: 60.000 €);

PROSCI Change Management Practioner Certified

PMP (PMBOK) Certified - DAC/OTI certification in progress