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RD

RALUCA DUMITRACHE

MARKETING SPECIALIST | DIGITAL DESIGNER @ Datashift, Mechelen
Brussels, Belgium

Multidisciplinary digital designer with a passion for storytelling, branding, and UX/UI. Over 4 years of experience translating business needs into intuitive designs across web, mobile, and print. Proficient in design tools, prototyping, and creative direction to deliver visually compelling user experiences.

Top roles

Graphics / Web Designer2 - 5 years

Miscellaneous

Design Thinking
UX/Usability
Web Applications
Social media

Front-end

HTML

Design / UI-UX

Photoshop
Language
Fluent English
English
Fluent
Romanian
Fluent
Dutch
Average
German
Average
Work experience
Since 2021
MARKETING SPECIALIST | DIGITAL DESIGNER @ Datashift, Mechelen
01 December 2024 - 31 July 2025

Designed and developed over 20 marketing assets (brochures, banners, digital ads), improving brand consistency and visual engagement across platforms. Led landing page designs that contributed to a 25% increase in qualified lead generation in Q1 2024. Conducted user interviews and mapped 7 buyer personas, strengthening the alignment between marketing strategies and customer needs. Developed SEO-optimized landing pages to boost lead generation across multiple campaigns.

COMMUNICATION | DESIGN @ JPI Oceans, Brussels
01 January 2023 - 31 December 2024

Produced over 50 high-impact design materials including landing pages, factsheets, reports, and brochures to support EU marine policy initiatives. Designed and validated the Sustainable Blue Economy Partnership website, helping streamline researcher engagement by 15%. Collaborated with cross-functional teams to align visual storytelling with organizational communication strategies.

FOUNDER | FREELANCE DESIGNER @ Design & color by RD, Amsterdam
01 January 2022 - 01 January 2023

Developed branding strategies and visual identities for 2 startups across biotech, tech, and retail sectors. Increased client social media engagement by up to 40% through tailored visual campaigns and UX-optimized website designs. Delivered full-service creative solutions from strategy to execution, managing budgets and client communications independently.

MARKETING PRODUCT OWNER | DESIGN @ Plek, Amsterdam
01 October 2021 - 01 January 2023

Redesigned company website and migrated CMS to HubSpot, reducing content update times by 30% and boosting user engagement metrics by 22%. Led usability testing and customer journey mapping, identifying pain points and informing UX improvements across the platform.

Education experience
Since 2015
Google UX Design @ University of Amsterdam
01 January 2023 - 31 December 2024

Pursuing specialized training in UX design.

Business Administration @ University of Brussels
01 September 2018 - 01 July 2020

Master's degree focusing on business management and administration.

Communication Science @ University of Bucharest
01 September 2015 - 01 July 2018

Bachelor's degree concentrating on communication theories and practices.

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