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Miscellaneous
ETL Datawarehouse
Optimized Data Integrity: Improved Adobe Analytics reporting by implementing best practices, resulting in reliable data that empowered marketing teams to make informed business decisions within 3 months.
Achieved Sales Goals: Replaced underperforming agency, optimized campaigns, and met sales targets across 15 European markets for Lee and Wrangler brands.
Implemented Accessibility Standards: Developed and executed UX strategy in line with new web accessibility guidelines, resulting in more user-friendly government websites for people with disabilities.
Launched E-commerce Platform: Managed the successful development and launch of a Magento-based webshop with over 10,000 products, driving significant online sales growth.
Achieved Sales Goals: Successfully implemented marketing and sales strategy on digital marketing channels: Display, Search and Social Media.
Optimized Advertising Revenue: Developed new ad strategies and zones, increasing advertising revenue and improving overall website performance.
Master of Sociology and Philosophy.